Behind the curtains

You’ve heard the hype about Facebook fan pages and customer support on Twitter, but is there more than just hype? Is this really where your customers are spending time? Is this space really growing? Below are some interesting facts that you might want to keep in mind:

• In March 2010, YouTube announced that 24 hours of video content are uploaded every minute.
• If Facebook were a country, it would be the third largest country in the world.
• Roughly every second, a new user joins LinkedIn and 60 tweets are published on Twitter.
• People now spend more time using social media than e-mail.
• Perhaps most importantly, 68% of users feel better served by brands that use social media.